GB Badminton’s Chloe Birch signs to EMERGE Sports Management

Tuesday 07 March, 2017 – GB Badminton’s Chloe Birch is the latest name to join the EMERGE Sports Management team.

Ranked number two in England, the 21-year-old first represented her country at just 11 years old and has already enjoyed success at junior level, winning 11 National singles titles and claiming runner-up in her first national final as a senior last year. She has also represented Great Britain in women’s doubles, winning four international titles to date.
A recent graduate of Loughborough University, Chloe’s successful junior career positioned her well in the transition to senior international competition, with her sights set on the Gold Coast 2018 Commonwealth Games.

Commenting on today’s announcement, Jenny Forbes, business development manager for EMERGE, added: “Chloe is a brilliant addition to the talented team of athletes we work with and we’re looking forward to supporting her every step of the way on her journey to the Gold Coast and beyond.

“Badminton needs ambassadors who will inspire the next generation of players in the years to come and with the sport one of the most impacted by the recent UK Sport funding cuts, it’s now more important than ever that athletes like Chloe are given as much off-the-field support as possible so she can continue to focus on what she does best.”
On signing with EMERGE, Chloe said: “I’m really excited to join EMERGE; we’re facing a challenging time ahead as a sport but I’m more determined than ever to do all that I can to compete at the highest level. Commonwealth Games qualification is the priority over the coming months and with Tokyo 2020 my ultimate aim, I’m really looking forward to the opportunities that working with EMERGE will bring.”

EMERGE Sports Management was launched to offer something different to the sports industry, working with talented female athletes to enhance their off-the-field marketing, communications and commercial success.

Chloe joins EMERGE alongside athletes including Paralympic gold medallist Emma Wiggs MBE, England vice-captain and Arsenal Ladies’ Jordan Nobbs and Olympian & multiple British Champion judoka Nekoda Davis.

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